THE 3rd EDITION OF THE EUROPEAN EVENT: “FOOD4U VIDEO FESTIVAL”
The Italian Ministry for Agriculture, Food and Forestry Policies has been promoting – since 2005 - FOOD4U (or rather “food for you” the sms variation) a schools awareness campaign, aimed at students of Secondary Schools (aged between 13 and 19 years) and their teachers from 15 European countries: Belgium - Denmark - Finland - France – Germany - Greece - Luxembourg - Norway – The Netherlands - Portugal – United Kingdom - Spain - Sweden – Hungary and Italy.
The aim behind the campaign is a highly topical one:
The aim of the campaign is to make youngsters more aware of the importance of being informed about their own food choice, to highlight the role and points of view of young people about nutritional problems, encouraging them to reflect upon the values of a healthy and correct food diet The students, through a Competition to create and produce TV video spots plus backstage, are directly involved in an interactive way.
The campaign culminates in the FOOD4U VIDEO FESTIVAL, an award stay of a week in Italy, (inclusive of air travel, accommodation, transfers within Italy and activities) to which are invited the Competition’s winning school groups (on average some 2 groups per country giving a total of around 350 students and teachers plus guests of organisations representing entities and public bodies from Italy and the other 15 countries involved, specialists, journalists, communications operators, European TV teams, staff from organisations, group leaders and campaign managers).
The event includes a programme of tourist and study activities on the region (excursions and guided tours aimed at getting to know the historical, artistic, cultural, and local wine and food heritage; meetings on topics of inherently nutritional themes and the exchange of experiences amongst the young about their eating habits, teaching workshops – recreational visits on processing typical products). The FOOD4U VIDEO FESTIVAL includes 4 evenings of screenings, organised in various prestigious locations, with the presentation, as a European premier, of all the winning Competition video spots. An international jury of experts will award to the best of these spots the prize: the “FOOD4U Award 2007” and the Cup of the President of the Republic of Italy.
The Italian Ministry for Agriculture, Food and Forestry Policies has been promoting – since 2005 - FOOD4U (or rather “food for you” the sms variation) a schools awareness campaign, aimed at students of Secondary Schools (aged between 13 and 19 years) and their teachers from 15 European countries: Belgium - Denmark - Finland - France – Germany - Greece - Luxembourg - Norway – The Netherlands - Portugal – United Kingdom - Spain - Sweden – Hungary and Italy.
The aim behind the campaign is a highly topical one:
The aim of the campaign is to make youngsters more aware of the importance of being informed about their own food choice, to highlight the role and points of view of young people about nutritional problems, encouraging them to reflect upon the values of a healthy and correct food diet The students, through a Competition to create and produce TV video spots plus backstage, are directly involved in an interactive way.
The campaign culminates in the FOOD4U VIDEO FESTIVAL, an award stay of a week in Italy, (inclusive of air travel, accommodation, transfers within Italy and activities) to which are invited the Competition’s winning school groups (on average some 2 groups per country giving a total of around 350 students and teachers plus guests of organisations representing entities and public bodies from Italy and the other 15 countries involved, specialists, journalists, communications operators, European TV teams, staff from organisations, group leaders and campaign managers).
The event includes a programme of tourist and study activities on the region (excursions and guided tours aimed at getting to know the historical, artistic, cultural, and local wine and food heritage; meetings on topics of inherently nutritional themes and the exchange of experiences amongst the young about their eating habits, teaching workshops – recreational visits on processing typical products). The FOOD4U VIDEO FESTIVAL includes 4 evenings of screenings, organised in various prestigious locations, with the presentation, as a European premier, of all the winning Competition video spots. An international jury of experts will award to the best of these spots the prize: the “FOOD4U Award 2007” and the Cup of the President of the Republic of Italy.
